Saying the right thing, in the right way, makes all the difference.
Here’s how to communicate your sustainability efforts with clarity, credibility, and impact.
Developed with experts
Developed with the Goodvertising Agency, Thomas Kolster, and marketing directors from Benetti, MB92, and Oceanco, these guidelines are tailored to yachting and freely available to the entire sector.
Guidelines for yachting
Across the yachting sector, sustainability action is growing, but communication about it often focuses on intentions rather than real milestones.
Thomas Kolster, Sustainability Communication GuruA rising tide lifts all boats. It’s promising to see the yachting industry stand together to tackle the greatest challenge of our time
What you’ll find inside
The guidelines walk you through ten chronological steps for shaping clear, credible sustainability messages. Each step includes do’s, don’ts, and examples from both within yachting and beyond, tick all ten, and you can be confident your communication hits the mark.
Freely available to the entire sector, the guidelines are also a resource for yachting media, helping to raise the bar on how sustainability is reported and discussed across the industry.